UX Conference Design Project
For this project, I worked in a team of four to design all aspects of user experience for a hypothetical AIGA design conference. At first, it was challenging to design for a conference with such little information given to us. But after much brainstorming, diagraming, post-it-noting, and field testing,our team successfully developed the "Changing Directions" brand identity and used it to produce a functional and responsive website. Below, you can see our process including persona building, character maps, customer journey maps, guerrilla usability testing, and our brand evolution.
Explore our finished product here: